Focus your budget even without a defined audience by letting Biggest Shed automatically analyse which formats work well with individual customers, finding an approach that gives your campaign the best chance of success.
Show different marketing campaigns to restaurants and hotels than you do to the care home or education sector. Perhaps you want to market mostly to cafes during tourist season or launch new products into a specific sector.
Narrow the focus to include or exclude customers in different geographic locations by defining individual regions, lists of postcode areas or a radius around a place. Test different imagery for different locations.
Show your ads only when customers explore products in a particular category or activate your campaign during or after a specific search. Biggest Shed recognises when a customer is searching for a specific type of product.
Added to Order
Trigger the start of a campaign at the time customers add a brand or type of product to the order that they are building. Highlight complementary or similar products or your own brand of a product to tempt switching.
Target customers who regularly buy from a particular product category or ones that do not currently buy such products. Direct your campaign at customers buying competing brands or ones already loyal to your own.
Less, Lapsed or Lost
Engage with customers buying fewer of your products than they used to, ones who used to buy but haven’t recently or target customers that you need to win back who may have switched brand or stopped buying entirely.
Aim campaigns only at those customers who may be worth the most in sales if they respond to your campaign. Use your budget to only target customers in specific percentile ranges of total customer spend for a product type.
Re-target customers who have visited your own website. This is often powerful as those individuals may be more likely to buy your products because they’ve already spent time researching your brand elsewhere.